The design of your website is similar to the shape of your body – If attractive, it can do wonders for your website.
A long debate has been going on between website programmers and designers on which is more important for success of a website – website functionality or its design? Now, we know that both these factors play a very important role in the long term success of a website. Without an effective website idea, a good website design is more like a beautiful body without a soul. On the other hand, a good website idea (without attractive design) would fall flat on its face.
But still, when a new user visits your website for the very first time, he pays more attention to the overall design of your website than anything else. Your website’s design is the most important factor to hold the attention of your users, thus retaining them. Plus, a good SEO compatible website also helps you to get massive free traffic on your website.
Thus, to retain your existing customers, and attracting new ones, you must work on the overall design of your website.
How to make attractive website designs ?
It is very essential for you to know that an attractive website design doesn’t necessarily include a lot of graphics. Your website’s design should not defeat its overall purpose or plan. The following are the main factors that you need to consider while designing your website:
1. No overuse of graphics:
There is (still) a misconception among a lot of people that you need a lot of graphics to make your website look attractive. This would do more harm than good to your website. A lot of graphics will reduce the page loading speed of your website, resulting in poor SEO rankings. Plus, overuse of graphics doesn’t even look good.
For example- the design of Google is far more simplistic and classy than that of Yahoo’s.
2. Be Creative:
There are a very few creative web designers these days. A lot of so called designers just copy the entire designs from other websites, and doesn’t even care to customize it as per their preference.
Being inspired by a design or a concept is a different thing, but copying it exactly is a crime.
3. Don’t defeat the purpose of your website:
Your website design should complement the functioning of your website. It is great to be creative within the scope of work provided to you. But, you must not try to cross that line. After all, your website’s design should be relevant to its overall content.
For example – if you are creating a professional website, you must not include kiddish graphics or animations just to make it look cool.
4. Make it SEO compatible:
It is a duty of a web designer to not just make an attractive website design, but also to make it SEO compatible. It helps your website to attract massive Search Engine traffic.
As the level of competition on Search Engine is increasing, a lot of web designers have started to make SEO compatible website designs for better SEO rankings.
The task of a website designer is becoming very important these days. Where creating an attractive design is very essential for retaining existing users on your website, making it SEO compatible ensures a lot of free traffic on it. But, make sure that your website looks exactly like you want it to be. After all, you don’t want a ninja to look like a clown.